Fully showcasing a property through photos can be a challenge. Since technology is constantly evolving, it is important to use the latest real estate video marketing methods to promote properties. High-quality videos allow buyers to visualize the house and how the apartment will look like in real life. Looks like. Most real estate videos cost between $1,000 and $10,000 per minute. But since the field is highly competitive, you have to be a skilled videographer to be successful and charge higher rates.
15 Real Estate Videography Tips and Tricks
In this guide, I'm going to introduce you to all the industry secrets and break down everything you need to know about shooting real estate videos. You'll learn everything you need to know about shooting real estate videos Make impressive videos that attract potential buyers.
1. Learn video production through courses and workshops
If you don’t Know anything about video production and you can take a video shooting course or attend a workshop. You can find plenty of online and classroom real estate photography courses to help you improve your skills. Udemy and SkillShare have many helpful online resources that can help you learn For more information on camera equipment, composition, and video enhancement techniques. You can also check out YouTube channels created by famous filmmakers like Parker Walbeck and Brandon Li. Be sure to watch examples of the most successful real estate videos to find your signature Style This way you can learn the ropes of videography and learn how to implement various creative ideas to make your videos more engaging.
2. Determine the real estate video type
You can analyze various real estate video ideas and choose the one that best suits your needs. Real estate videos are very popular among videographers who want to show all the details of a listed house or apartment. You can Create a walking tour that helps your potential buyers visit all the rooms. VR tours are in high demand these days as they allow customers to get a panoramic view of each room. Additionally, they are more interactive and therefore accessible to everyone Decide which rooms they need to tour to explore. Agent or company videos. These videos will help you build long-term relationships with real estate sellers. You may want to read a dedicated real estate videography guide to learn how to add a voiceover or interview with the agent. Some companies go by Make such videos more informative by adding interviews with their team members. Sometimes, agents also film interesting real estate videos to grab more viewers’ attention. Testimonial videos. These videos help agents gain trust with potential Clients. They can ask clients to share their positive experiences and encourage future buyers to contact the agency. Some real estate agents also use hybrid videos that include different types of elements.
3. Ask the agent how to properly plan a shoot QUESTIONS
When an agent places an order and schedules a photo shoot date, be sure to contact the seller to ensure you have access to the property. You can also ask the seller to send you some photos of the house. Find out in advance whether the house is larger or smaller so you can plan accordingly Plan your time. You need to know the exact location, date, time and duration of your scheduled shoot. Once you arrive at the house or apartment, ask the agent if there is anything that requires your attention. You can take notes to make sure you don't Forget about anything. This way, you won't miss anything important. No need to schedule another shoot.
4. Outsource editing tasks
ORDER REAL ESTATE VIDEO EDITING
If you have never edited a video before, you can read the Real Estate Videography Guide and try out basic software. However, if you think your skills are not up to the task , you can contact a professional service who will help you with your video shooting. All the work is done for you. FixThePhoto has an experienced team that will edit your real estate video at an affordable price. They will do the color correction and emphasize the key Selling Point. Additionally, they can trim your video and remove poor quality parts. Experts can remove any signs of camera blur and send you a high-resolution video of the property. Additionally, they will follow your editing style and take your All Requirements.
5. Golden Hour Shooting
If you need to create a professional real estate video, please pay attention to the lighting. You can use natural light, lighting fixtures and Lighting package to create a warm and welcoming atmosphere in your photos. It can be difficult to take good photos in the middle of the day because the house has a lot of large windows and the weather is sunny. You need to choose the right time of day to shoot and pay attention to the color temperature. The golden hour is a great time for real estate photography as it allows you to showcase the property in the best light. Additionally, clients will be able to clearly see the windows.
6. Enter the correct settings
To make it easier for you to edit videos, you need to shoot them in 4K. This way, you can zoom in, trim them, or stabilize them if they are blurry. It is best to shoot videos at 60 fps , to slow down your footage if necessary. Make sure to shoot video at a shutter speed twice as high as your frame rate. If you're shooting footage at 24 fps, your shutter speed is at least 1/48. As for aperture, preferably Use f/5.6-8 for video shooting to focus on details and get clear videos. It is recommended to keep the ISO lower. However, if you are shooting video on a sunny day, keep the ISO around 100-200 and no more than 800.
7. Keep the video short
Duration The length of your video should depend on its type. You can make it shorter or longer depending on the size of the property Your video. If you look at videos posted by companies that specialize in real estate videos, such as LifeStyle Production and Luxury Presence, you will notice that they are very short. In order to grab the attention of potential buyers, you need to create a video that is up to 3 minutes long. Video. Many people like to browse listings quickly, so it’s best to create compelling content that will make them want to see the description. However, if you need to promote a luxury home, you can shoot a longer video. Don’t go longer than 8 minutes. Go longer than 10 minutes. The videos are unlikely to be watched to the end, which makes them worth the money.
8. Shoot with a DSLR camera
If you don’t have a video camera Or want to upgrade your photography gear with a new model, be sure to buy a camera that can shoot 4K even in low light, has a frame rate of at least 60 fps, and has a log profile. If you usually shoot without a gimbal or To shoot videos without a tripod, you need to buy a model with built-in image stabilization. For videos it is best to use a DSLR camera as they can be used with a variety of lenses. With them, you can also take photos. A full-frame camera will come in handy When you need to shoot video in low light conditions. They support better image quality than crop sensor cameras, which makes them more expensive. The Nikon D850 and Canon 5D Mark IV are great cameras for shooting real estate videos.
Tip If you don't have a lot of money to spend and want to get into real estate photography or learn how to shoot professional videos, look into used cameras. There are a lot of professional grade models that were released a few years ago. They Recent versions have only minor upgrades.
9. Stick to wide-angle lenses
To show all of the room Important details, it is best to use a wide angle lens such as the Sigma 20mm f/1.8 EX DG RF. However, they may cause distortion. It is better to use a 20mm lens and pay attention to your camera's crop factor. You can choose the sensor that best suits your needs Camera: Full frame sensor. The field of view will be indicated on the lens barrel. APS-C sensors have a lens crop factor of x1.5. 20mm has a 30mm field of view. Micro Four Thirds sensors have a crop factor of 2x. If you With a 20mm lens (20 x 2), it will have a 40mm field of view.
Tip When shooting indoors, keep the camera at eye or waist height. If you place the camera High, the ceiling will appear too low. However, if you place the camera low, it will be difficult to capture the entire room. If you keep the camera at eye level, you can help buyers imagine they are walking through the house.
10. Stabilize your gear
To obtain high-quality video, professional videographers, such as Grant Johnston and Taylor Brown, need to Stabilize their camera to avoid blur. To get clear footage, you can use various devices: Gimbal – A DSLR gimbal will help you stabilize your camera when shooting video. Thanks to a special motor, no Any blur caused by hand movements. The DJI RSC 2 allows you to create professional videos that are rich in detail. Steadicam – This type of device is more stable than others. However, setting them up can be difficult. The FLYCAM Redking will help you shoot crystal clear Lens Slider – A camera slider allows you to slide the camera from side to side or front to back as needed. If you have enough cash, you can purchase the Neewer Carbon Fiber Slider. Tripod – A reliable video tripod Will help you stabilize the camera while walking around the hotel. Manfrotto MT055CXPRO3 is a good choice.
11. Merge Drone Footage
Real estate aerial photography and videography skills will come in handy when you need to drive buyers to buy. You can also use a drone for photography. Currently, the Phantom 4 Pro and Mavic Pro are the most popular options on the market. Many photography Artists use push-in shots to create a captivating intro. Pull-out shots are great for creating outros. You can also take parallax photos to show off your entire house. Looking up photos taken with a downward-tilting camera look stylish and make your footage stand out. Looks professional.
Tip Keep in mind that you need to pass the Part 107 certification required by the FAA to shoot footage with a drone. You may need to spend a lot of time preparing for the test. If you Need to complete the task within a tight deadline, then it might be a good idea to hire a professional. Hiring a certified videographer to shoot video with a drone for a day will cost you around $400 – $500.
12. Choose a software budget based on your situation
If you have never edited a real estate video before, there is no need to buy expensive Professional-grade programs to create clips. You can try free video editing software such as iMovie and Windows Movie Maker. These programs have basic video editing tools. Using them, you can trim videos, cut and paste scenes, and add audio (including voiceovers), apply effects, and add transitions. While they can be used by even beginners, their toolset is quite limited. Using them, it may be difficult to perform professional color corrections, add advanced transitions, or enhance audio. For experienced agents Prefer to work with a videographer who uses software that has a wide range of video editing options. If you have some money, it is better to buy Adobe Premiere Pro as it is an excellent video editing software for Windows and Mac. This software is supported by Popular with many experienced videographers including Brandon Washington, which is why almost every real estate videographer recommends it
13. Create coherent room order and smooth transitions
To create a well-structured video, you can use one of the most important video editing tips and create a realistic walking tour. If your audience follows the correct sequence Seeing all the rooms will make it easier for them to imagine the hotel's layout without having to see it with their own eyes. Avoid repetition and try different angles, slides, and slides to create an engaging video. If a potential buyer is interested in a certain part of the video , they can re-watch it later. Once you’ve created the video, be sure to preview it to see if the transitions between different sections look natural. Think about your impression of the property after watching the clip. If the video doesn’t look appealing Man, you may need to re-edit it. The final cut should leave a good impression of the listing.
14. Use copyright-free music
Good An audio track will help you draw buyers' attention to your video content. Be sure to use easy-to-remember music to create a relaxing atmosphere. You can also choose audio that matches the style of your hotel, isn't too distracting, and can attract Target audience. If you need to create a video of a country hotel, then relaxing music is the best choice. For an apartment, it is better to use urban music, while a video of a holiday home will be more attractive if it is accompanied by upbeat tunes. Since many songs are copyrighted, they cannot be used unless they are unavailable. You have permission from the copyright holder. To avoid wasting money or preventing your video from being blocked by YouTube for violating copyright laws, you can download music from royalty-free music sites. (e.g. PremiumBeat, Epidemic Sound and Audio Jungle) Download audio tracks.
15. Add narration and closed subtitles
Optimum video length is no longer than 3 minutes. Use this time to tell customers about the benefits. To make your video more informative, you can add voiceovers to describe key selling points in detail. For example, you can introduce customers to energy-saving doors and windows or other amenities that they won’t notice during a walking tour. .If your video has a good voiceover, it will help your customers remember it better. Google says that more than 60% of YouTube users are either non-native English speakers or have a hearing impairment. That’s why it’s better to use automatic Subtitles to ensure your videos reach a wider audience. Today, many people are browsing the web and looking for houses and apartments on their smartphones. You can add subtitles with the help of closed captioning software to help potential buyers watch your video on the go. video. This way they can get all the information without having to turn on the sound and disturb other people.
BONUS TOOLS
DOWNLOAD If you don’t want to spend too much time improving the colors, take a look at this set of real estate LUTs created by professional designers. Each of them can be applied to a variety of videos. With them, you can enhance the colors of your luxury property or home Floor videos to make them stand out. They are suitable for retouching videos shot indoors or outdoors.